freelance copywriter

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Visual ThesaurusIf you’re a writer or copywriter, you sometimes find yourself stuck for a word—and you keep comin’ up with nothin’. You could pull out your printed thesaurus. You could check your word processor’s thesaurus. Or you could just dive into the online Visual Thesaurus by Thinkmap.

Look up a word in the Visual Thesaurus, and that word literally explodes across the screen. Watch your word become the center of a color-coded network of related words. Then set your screen in motion. Explore interconnections. Consider synonyms. Analyze antonyms. Check your word’s parts of speech in the right sidebar. It’s pretty much word-working paradise—all with a few mouse clicks.

You can test the Visual Thesaurus—free! Just type your word into the box at the top of the home page—or hit the “Random Word” button for fun. Then sit back and think in a whole new way.

The Visual Thesaurus is available in both online and desktop editions. No matter which format you choose, you’ll have more than 145,000 words to explore. An online subscription runs about $20 a year. You can even incorporate the Visual Thesaurus into Microsoft Word.

Why do I find this little writing tool so helpful? I’m a linear thinker: I usually go from A to B to C. The Visual Thesaurus forces me to take side trips to R, S and T—and not necessarily in that order. It breaks up my mental logjams and sends me off in creative directions.

Does the Visual Thesaurus work for everyone? No. One person basically said to me, “Why is this helpful?” You either “get it” or you don’t. And either you’ll use it—or you won’t.

How about you? Is the Visual Thesaurus a writing tool you would use? Give it a try and let me know. Have some creative ways you already use it? Let me hear about those, too.

As a freelance copywriter, I find the Visual Thesaurus to be a great writing tool when I’m stuck for the right word. Why? Getting “unstuck” is so much fun!

Ramona Goutiere 

Ramona Goutiere

Goutiere Professional Business Services

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Copyright ©2010 Goutiere Professional Business Services/Business Tips-Business Tools-Business Tactics • All rights reserved
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Chicago Manual of StyleYou want to get things right when you write. And not just the facts. Keep your grammar, punctuation and usage on target, too. How? By checking the right references for the job.

For copywriting, I use The Associated Press Stylebook and The Gregg Reference Manual a lot more than The Chicago Manual of Style. Why? The first two references cover what I write more than CMOS does. But I also have to be honest: Way down deep, a rebellious, little troll has always whispered to me that CMOS is stilted and stuffy. It’s for fussy scholars with quill pens. Right?

Wrong. CMOS (published by The University of Chicago Press) is the formal guide for book authors, publishers and editors. It’s been around since 1906. And it’s filled with all those irritating writing rules that drive me crazy. If The AP Stylebook or Gregg can’t answer my question, I haul out CMOS. And at 900-plus pages, the 15th edition is a hefty haul.

The 16th edition of CMOS debuted earlier this year. While checking print prices, I discovered the free, 30-day trial of the online version. I was just a little curious about this upstart, electronic cousin. What’s not to like about “free”? So I signed up.

 And so far, no regrets:

  • You can use the online version the same way you do the printed copy. Just scan the table of contents or index for the section you need and click the link. Painless and convenient. No paper needed.
  • You can use the keyword search box to find that elusive grammar tidbit. That’s something the hard-copy edition just can’t match.
  • You can bookmark sections, add notes, and craft your own style sheets. Then you can save everything online. Even my whiny, little troll loved that.

I was amazed by all this electronic functionality. And I stopped thinking “stuffy” when I read Chicago Style Q&A, written with sassy panache by Carol Fisher Haller. The online forum is also filled with pesky questions and challenging answers.

So if you write, edit, or proofread, sign up for the free, 30-day trial of The Chicago Manual of Style Online. Subscribe for a reasonable $35 per year when your trial ends.

That rebellious, little troll is whispering to me again. Now he loves CMOS. And now I almost love him.

Want more writing tips? Have a copywriting question? Just let me know. This freelance copywriter will be happy to help.

Ramona Goutiere

Ramona Goutiere

Goutiere Professional Business Services

Contact Me

Copyright ©2010 Goutiere Professional Business Services/Business Tips-Business Tools-Business Tactics • All rights reserved
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5 Writing TipsDo you want to improve your writing style right now? No matter what you’re writing? Just follow these 5 no-nonsense writing tips:

Write at the Grade 8 level—or below. Think like a newspaper reporter writing a front-page piece on a deadline. Keep your thoughts organized, simple and direct. Write in active voice. The following tips will help you reach that Grade 8 goal.

Keep your sentences to 10 words or fewer. This one will hurt. Aim for an average sentence length meeting that magic 10. Cut the compound sentences. Kill the semicolon. Ditch the wordy intro phrases. See how effective this technique can be?!

Don’t use a dollar word if a nickel word will do. Sure, you know more words than Webster’s. Save them for Scrabble. When you’re writing, use simple, straightforward language to make your point. Thinking “fabrication”? Write “lie.” Thinking “comprehend”? Write “understand.” Thinking this writing tip is “preposterous”? Write “crazy.” Like a fox.

Grab the reader’s eyes. Don’t write yards of text without breaks. Be a writer and an artist: Your writing should be verbal and visual. Use headings and short paragraphs. Highlight information with bullet points. Pepper your page with bold text. Tuck in a graphic.

Cut and carve your “final” version one last time. Just when you think you’re done . . . give your piece one last review. Cut any remaining fat and condense your writing—again. Carving your Thanksgiving turkey is easy. Carving your final draft is tough. This last chopping session can mean the difference between an average piece—and a great piece. Don’t skip it!

So what’s the easiest way to count words and calculate grade level? Microsoft Word has taken the pain out of that process. Be sure to enable Readability Statistics, and then check spelling and grammar for every piece you write. At the end you’ll get a readability summary of what was on point—and what wasn’t.

Fair warning: You’ll probably go screaming into the wilderness the first time you use the readability tool. Don’t give up. Just keep practicing until you get the rhythm of these 5 tips. Once you do, you’ll look forward to those readability results.

As a freelance copywriter, I make these tips work for me every day. You can make them work for you, too. So grab your computer keyboard and start writing.

Want more writing tips? Just let me know. This freelance copywriter will be happy to share.

  Ramona Goutiere

Ramona Goutiere

Goutiere Professional Business Services

Contact Me

Copyright ©2010 Goutiere Professional Business Services/Business Tips-Business Tools-Business Tactics • All rights reserved
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ClichesAs a freelance copywriter, I work hard to draft content that’s original and compelling. To me writing is a craft—not a collection of clichés put to paper (or computer file).

Yet so many people communicate with trite and overused phrases. Somewhere we went the wrong way: We gave up creative writing—and speaking—in favor of stale, tired clichés. Who decided trite was right? An observation in worn-out words: If it weren’t so sad, it would be funny.

But then again, maybe it is funny. So let’s see just how much fun we can have with human communication gone wrong. Consider these 5 wildly popular clichés:

“Think outside the box.” What I’m wondering: If everyone’s thinking outside the box, who’s doing the grunt work inside the box? I’m with Descartes: “I think, therefore I am.” Simple.  So I’m thinking, why do I even need a box? And by thinking I don’t need a box, am I thinking inside the box or outside the box?

“Input your [whatever].” You input it, then other people output it. And we’re all going to hell for turning 2 clunky,  made-up nouns into 2 even clunkier, made-up verbs. “In” is a word. “Put” is a word. “Input” is a disaster. Then we just have to follow up with “output.” That’s what happens when people start thinking outside the [computer] box.

“24×7.” I’m so tired of hearing that 24 hours a day, 7 days a week. I think we should multiply it out and just say, “We’re available 168.” That way people don’t have to think outside the box. They don’t have to do the math, either.

“Must be able to multitask.” I have nightmares about 8-armed, multidexterous humans thinking outside their boxes while they input into their iPads 24×7. I’ve been successfully unitasking for years. I always get everything done. But this multitasking frenzy has me wondering: Are we in the midst of a “paradigm shift”? See next phrase.

“Paradigm shift.” Just shoot me. This is what happens when everybody’s thinking (and multitasking) outside the box 24×7. They’ve inputted their input and outputted their output and the results are in: We’re in the middle of a paradigm shift. Never mind we just went through a paradigm shift. Bet the weatherman says we’ll have another paradigm shift tomorrow. Maybe I need shift insurance.

The lesson here: Lemmings don’t go over cliffs (really, they don’t). But box-hating, input-crazy, paradigm-shifting, workaholic multitaskers do.

Like I said, if it weren’t so funny, it would be sad.

So if you want a freelance copywriter who crafts words that work without a box in sight, let me know. I’m not available 168—more like 40 (8×5). I’m a functioning unitasker. And my paradigm isn’t shifting anytime soon.

Ramona Goutiere

Ramona Goutiere

Goutiere Professional Business Services

Contact Me

Copyright ©2010 Goutiere Professional Business Services/Business Tips-Business Tools-Business Tactics • All rights reserved
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