Visual ThesaurusIf you’re a writer or copywriter, you sometimes find yourself stuck for a word—and you keep comin’ up with nothin’. You could pull out your printed thesaurus. You could check your word processor’s thesaurus. Or you could just dive into the online Visual Thesaurus by Thinkmap.

Look up a word in the Visual Thesaurus, and that word literally explodes across the screen. Watch your word become the center of a color-coded network of related words. Then set your screen in motion. Explore interconnections. Consider synonyms. Analyze antonyms. Check your word’s parts of speech in the right sidebar. It’s pretty much word-working paradise—all with a few mouse clicks.

You can test the Visual Thesaurus—free! Just type your word into the box at the top of the home page—or hit the “Random Word” button for fun. Then sit back and think in a whole new way.

The Visual Thesaurus is available in both online and desktop editions. No matter which format you choose, you’ll have more than 145,000 words to explore. An online subscription runs about $20 a year. You can even incorporate the Visual Thesaurus into Microsoft Word.

Why do I find this little writing tool so helpful? I’m a linear thinker: I usually go from A to B to C. The Visual Thesaurus forces me to take side trips to R, S and T—and not necessarily in that order. It breaks up my mental logjams and sends me off in creative directions.

Does the Visual Thesaurus work for everyone? No. One person basically said to me, “Why is this helpful?” You either “get it” or you don’t. And either you’ll use it—or you won’t.

How about you? Is the Visual Thesaurus a writing tool you would use? Give it a try and let me know. Have some creative ways you already use it? Let me hear about those, too.

As a freelance copywriter, I find the Visual Thesaurus to be a great writing tool when I’m stuck for the right word. Why? Getting “unstuck” is so much fun!

Ramona Goutiere 

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Online Computer TrainingHere’s what I’ve learned about how I learn: I love online, how-to videos. I can play anytime I want for as long as I want. I can pause, “rewind,” and start over. I can break for coffee and then pick up right where I left off.

Armed with a free trial, I recently tried out Lynda.com, a popular computer training Web site. Named for co-founder Lynda Weinman, this site offers nearly 900 computer skills courses taught with byte-sized, on-demand training videos. Learn graphic design, computer languages, and business applications on your own schedule. Spend an afternoon polishing your tech skills. Spend a day learning new ones. Training doesn’t get much more flexible than this.

So how does Lynda.com training stack up? To find out, I tackled Microsoft Word 2007: Styles in Depth with Mariann Siegert. This course offers more than 3 hours of practical training, practically presented. I liked Mariann’s comfortable, show-and-tell approach. I also liked the short, manageable lessons.

And I just love anything SEO. So I really enjoyed SEO: Search Engine Optimization Getting Started. Jill Whalen of HighRankings.com packs a lot of information into a fast 2 hours and 20 minutes. She covers everything from targeting keywords to tweaking Google Analytics. Just one complaint: I wanted more. I had to keep reminding myself that this was a “Getting Started” course. There wasn’t time to go deep on every topic in every chapter.

Overall, I was pleased with my Lynda.com experience. It worked for me.

And anybody can sample individual lessons from any Lynda.com course. Free! There are budget-friendly subscriptions, too. Get unlimited, anytime access to all online tutorials for $25 per month. It’s $37.50 per month if you want the exercise files. An annual subscription runs $250 ($375 with exercises).

Bottom line: Online computer training is a practical alternative to classroom instruction or how-to books. Some things you should consider before you sign up for online training: 

  • As good as Lynda.com is, there are many other Web-based training programs available. Do some research. Choose the training program that works for you and your budget.
  • You’ll get out of online training what you put into it. If you just want an overview of the software or technique, sit back and watch. If you want hands-on training, pick a vendor that offers practice sessions and/or materials. You can practice on your own, too. Just remember to do it!
  • Schedule your training when you can complete all the tutorials on your wish list. Time flies, life interferes—and your list will be long. A month goes by fast—and so will your subscription.

Now if Lynda.com would just do SEO: Search Engine Optimization Continued . . .

Ramona Goutiere

Ramona Goutiere

Goutiere Professional Business Services

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Free Web Marketing Checklist

Well, I told you that TechSoup was a great resource for nonprofit organizations. Here’s another reason why.

The latest TechSoup By the Cup newsletter mentions a real gem for jump-starting your Web site.

Yann Toledano, host of TechSoup’s Web Building Forum, recently posted a link to Stoney deGeyter’s The Best Damn Web Marketing Checklist, Period!

Talk about a road map to a better Web site . . . . Do you want to learn about basic Web site marketing elements? Tweak your current Web site? Communicate better with your Web site designer? This checklist is for you.

deGeyter nails the key elements of Web marketing/design in easy-to-read bytes. His 20-page checklist guides the Web novice and the Web warrior. You’ll get concise advice for 23 Web site components, including:

  • Domain Name
  • Design
  • Architecture
  • Content
  • E-commerce

And deGeyter’s Web marketing checklist is free. Be sure to nab the PDF.

This rundown was first released a couple of years ago. A special thanks to Yann and TechSoup for spotlighting it this month for those of us who missed it. What a sweet find!

Has your nonprofit organization signed up for TechSoup? If not, you’re missing great tools like this checklist every day. Sign up now.

And be sure to return here often for more association management tips you can really use!

Ramona Goutiere

Ramona Goutiere

Goutiere Professional Business Services

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Chicago Manual of StyleYou want to get things right when you write. And not just the facts. Keep your grammar, punctuation and usage on target, too. How? By checking the right references for the job.

For copywriting, I use The Associated Press Stylebook and The Gregg Reference Manual a lot more than The Chicago Manual of Style. Why? The first two references cover what I write more than CMOS does. But I also have to be honest: Way down deep, a rebellious, little troll has always whispered to me that CMOS is stilted and stuffy. It’s for fussy scholars with quill pens. Right?

Wrong. CMOS (published by The University of Chicago Press) is the formal guide for book authors, publishers and editors. It’s been around since 1906. And it’s filled with all those irritating writing rules that drive me crazy. If The AP Stylebook or Gregg can’t answer my question, I haul out CMOS. And at 900-plus pages, the 15th edition is a hefty haul.

The 16th edition of CMOS debuted earlier this year. While checking print prices, I discovered the free, 30-day trial of the online version. I was just a little curious about this upstart, electronic cousin. What’s not to like about “free”? So I signed up.

 And so far, no regrets:

  • You can use the online version the same way you do the printed copy. Just scan the table of contents or index for the section you need and click the link. Painless and convenient. No paper needed.
  • You can use the keyword search box to find that elusive grammar tidbit. That’s something the hard-copy edition just can’t match.
  • You can bookmark sections, add notes, and craft your own style sheets. Then you can save everything online. Even my whiny, little troll loved that.

I was amazed by all this electronic functionality. And I stopped thinking “stuffy” when I read Chicago Style Q&A, written with sassy panache by Carol Fisher Haller. The online forum is also filled with pesky questions and challenging answers.

So if you write, edit, or proofread, sign up for the free, 30-day trial of The Chicago Manual of Style Online. Subscribe for a reasonable $35 per year when your trial ends.

That rebellious, little troll is whispering to me again. Now he loves CMOS. And now I almost love him.

Want more writing tips? Have a copywriting question? Just let me know. This freelance copywriter will be happy to help.

Ramona Goutiere

Ramona Goutiere

Goutiere Professional Business Services

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Nonprofit Tax ReturnsYou’re an association management professional or a volunteer nonprofit organization board member. You want reliable nonprofit data that helps you answer questions and compare your organization with other nonprofits.

So where do you find that information? The Urban Institute’s National Center for Charitable Statistics ranks at the top of my list. Why?

NCCS has one resource that I just love: You can download Form 990 tax returns for individual nonprofit organizations—free! Find out how your nonprofit stacks up against the “competition.” Get breakdowns on annual income and expenses. Ferret out information about directors and key staff. Want to take a test drive? Search for nonprofit tax returns now.

But that’s not all. This data powerhouse provides much more than just free tax returns. The NCCS Tools page is a nonprofit treasure chest:

  • Need a great summary chart of nonprofit organization types? Head to the “NCCS Nonprofit Overview” section.
  •  Have a nonprofit question you want answered? Check the Knowledgebase.
  •  Need nonprofit statistics arranged 7 ways from sundown? Dig into the “Overview,” “Geographic Focus” and “Advanced Tools” sections.

And if you’re looking to get into the nonprofit information network, check out the NCCS External Resources page.

As a virtual association manager, I value tools that 1) give me information I need and 2) lead me to other information I need. The NCCS Web site does both—and does them well. Those free tax returns had me hooked right from the start.

Want more nonprofit tips, tools and tactics? Visit again soon. I’ll be sharing lots of little things that can make a big difference for your nonprofit organization.

Ramona Goutiere

Ramona Goutiere

Goutiere Professional Business Services

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